First intended to become a first-class bloggers tool, this online community builder service grew up in two years into a large community per se. This success, of course, brought in trolls, spammers, naked avatars, porn marketers — and the need for human review and compterized content filters.
While shifting to a social media strategy Yahoo! acquired the start-up almost a year ago and fueled it with appropriate computing power, bandwidth, staff and resources. According to Robyn, it’s a perfect love story.