The WordCamp Montreal Report is a collaborative talk show that I will produce during Wordcamp Montreal 2010 (#WCMTL) with a small group of co-producers that will help me funding the production and creating the content. This « unconference« , dedicated to the WordPress publishing platform, is scheduled over the weekend of August 28-29 in a venue to be confirmed in Montreal.
Just as the Confoo Report and the webcom live, the WordCamp Montreal Report will be composed of ± 8-minutes interviews with selected speakers, participants, sponsors and organization team members. We plan to make at least 20 to 30 interviews and to release them under the Creative Commons BY licence on Youtube as well as on WordPress TV (in discussion) in order to maximize their circulation and remixes.
Technically, I will be running the show with the help of Mathieu Chartier from Kindoweb. Mathieu worked with me both at Confoo and webcom 2010, as well as in many W3Quebec events. As a matter of fact, he suggested earlier this month this new video reporting at Wordcamp and it was indeed an excellent idea!
A Community/Media Partnership
Since then I contacted Brendan Sera-Shriar, a co-organizer of Wordcamp Montreal that I had met in February at Confoo 2010. Brendan examined our project with the #WCMTL Organizing Committee and granted us a “Media Partnership” including :
- Free admissions for us and our co-producers (see below);
- A ±15”x15” space suitable for our mobile video studio in the main venue;
- Access to AC power for the equipment;
- The authorization to interview anyone we wish — provided, of course, that they wish too 🙂
Of course, this show would not be possible without the collaboration of the individuals that will present and attend the conference. In fact, this show is their show and will explore, promote and celebrate their work and expertise. We aim to add a rich layer of conversations and open thoughts to the event providing it with a wider reach and a longer tail on the Web.
Live or not live?
As with the webcom live we could decide to broadcast the show on Ustream in real time then push the resulting interviews on Youtube. This would imply though that we have a dedicated access to a wired Internet connection with a minimal guaranteed upload bandwidth, no firewall and no trafic shaping that would endanger our communications with the Ustream video and chat servers.
Wordcamp Montreal being scheduled on a summer weekend though, I don’t think a real time webcasting would add much value. It’s also more work but a less tricky one to record the interviews and broadcast them with a much better quality (HD 720p+) a couple of days after. We might even publish them first on WordPress TV — even though it is good for the WordPress community and necessary for SEO considerations to upload them also on Youtube.
Production and sponsorships
As a freelance Web video reporter I have developed over the last four years a unique expertise in building and producing such collaborative talk shows at the benefit of business and tech communities. However, since it is part of my core business I must make a reasonable leaving out of it… otherwise I would better find myself an evening sideline. 😉
My innovative business model is the following :
- The commercial cost of producing this show (including man hours and equipment) is estimated to ± $3000. This is in fact the overall value of the media partnership.
- Since I am a member of the WordPress community myself I will supply a part of this budget as will Mathieu, therefore being both invested in the project as co-producers. The rest will be provided by external partners interested in subsidizing the show for their own benefit.
- For a few hundred dollars each of the co-producers will get in return:
- Their corporate logo as a co-producer credit on every video (opening and closing);
- The right to initiate and/or anchor a fair share of interviews by themselves — thus showcasing their interest, skills and expertise in an clever, non-intrusive fashion — just as Marc-André Lanciault from INBOX International did with Brendan at Confoo.
I already have contacted a small group of companies in different business sectors somewhat related to WordPress. They all expressed their interest for this production. However, I am still interested to discuss with potential partners — either for this show or for the ones I will soon produce at other events this fall. So don’t hesitate to contact me… and please TWEET and RETWEET if you LIKE IT! 😉